Social media fiasco: It’s more fun in the Philippines
Five days ago, Department of Tourism (DOT) Secretary Ramon “Mon” Jimenez announced in a private sit-down conversation with “social news network†site Rappler.com his decision to “crowd-source” a new Philippine tourism campaign using “social media” as its primary propagation medium. In the interview, Jimenez who boasts “35 years of experience in advertising” which supposedly “taught…
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