It’s no secret that having fair skin in the Philippines translates to upward social mobility. If we consider for a moment that the skin colours that dominate Philippine entertainment may be good indicators of the sorts of folks Filipinos look up to and even worship, it is fair to conclude that this remains true today. Indeed, fair skin makes one newsworthy and affords one a louder screen presence. In today’s social media-crazy society, screen presence is the be-all-end-all of all efforts to gain personal validation. Fair skin makes personal validation easy. Those with less than fair skin need to work extra harder in Philippine society to achieve the same.
Unfortunately, Philippine society is a confused society. While Filipinos are beholden to fair skin and the “Euroness” of fair skin, their adoration does not seem to penetrate beneath the appearance of Euroness. The deeper character of Europeans that spelt their unprecedented success in dominating the planet socially, culturally, politically, and technologically lies beyond Filipinos’ capacity for colonial worship. The Filipino’s colonial mentality is shallow. In seeking to emulate their former colonial masters, Filipinos are tops at the superficial aspect of this effort but stop short where deep character begins.
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Filipinos, for example, continue to fail to appreciate and acquire Europeans’ ethic of exploration and conquest. Rather than reach out to their surroundings Filipinos shrink into comfort zones. Within these zones, the familiar evolves into the perverse. This accounts for how the clanishness of most Filipinos — a cultural trait that served a survival purpose in more primitive times — despite being patently inappropriate in an age of abundant information and easy access to it remains deeply-ingrained in the Filipino psyche. This detestable trait has contributed immeasurably to the social dysfunction we see in Philippine society today in the form of its hopelessly polarised politics and fragmented ideological communities.
Truly curious people feel discomfort in the familiar and habitually ask themselves: “Is this all there is to it?” and “Is there anything else out there?” But to the sorts of people who are destined to stagnate, the familiar is where it’s all at. They are happy exchanging mutual high-fives with their amigas within their little cliques, uphold tradition and established dogma, and regard outsiders with unhealthy suspicion. Curious people, on the other hand, routinely welcome the unfamiliar and distill its input to isolate what is useful and value-adding to their development.
This is where the fatal flaw in Philippine society lies. Filipinos’ colonial regard for the European look did not evolve into an appreciation of the European ethic. It takes curiosity to look past the eye candy and into the deeper underpinnings of holistic beauty. We can see this in the way skin-whitening had become a multi-billion-peso industry within less than a fourth of the timeframe that Singapore went from Third World to First World. Yet today, the Philippines remains a Third World country on permanent catch-up mode. There is absolutely no correlation between looking European and being European.
For that matter, there is an even more important question Filipinos need to ask themselves: Is Europe still the global standard for success?
The troubled rise of liberalism in the Philippines, perhaps, is some indication that Filipinos are digging deeper into what it means to be European beyond mere looks. But even as liberalism catches on in Philippine society, the goalposts have already started to move. This shifting of the landscape has, again, escaped the neo-colonial mentality that now infests the thinking of the Philippine Opposition led by the Liberal Party (a.ka. the Yellowtards). As soon as the Yellowtards had latched on like barnacles to Western European liberalism, they now, as tradition dictates, pervert it beyond recognition and turn it into a sad fundamentalist ideal. Yet another instance of a failure to evolve as the world changes right outside their severely-narrowed field of vision.
To be a bit fair, therefore, Filipinos may have looked beyond mestizo looks and embraced the liberal culture that has defined today’s Western Europe. But that embrace had come too late and, in the process, had evolved into another of those perverse beasts that only the twisted collective thinking of Filipinos had shown a talent for producing. Filipinos need to evolve their thinking faster. They need to remain ahead of the ever steepening curve of change that is sweeping the world around them. Three decades of liberalism delivered a sad Yellowtard flavour of it because of the slowness and laziness of Filipino thinking processes. As the Philippines swings away from Western European Liberalism, diverges from the perverted mini-me created by the Yellowtards, and circles back into its southeast Asian roots, it is important that today’s generation of Filipinos get better at embracing this change, digesting it, and clearly identifying what works well and what does not for them.
This is the true essence of evolving from being idiotically beholden to mestizos and embracing what it really means to be true to our core kayumanggi roots. The next time we see “influencers” who parrot their perverted version of Western liberal ideals let us try looking past the contrived and corporate-branded mestiza front crafted within their Starbucks cliques and apply a deeper evaluation of the authenticity (or lack of it) behind their hipster veneer. Is there an inner-kayumanggi in our foremost “influencers”? Or does a sad corporate-engineered vacuousness exist insider where substance should have been? We must decide and apply more brain and less heart when doing so.
benign0 is the Webmaster of GetRealPhilippines.com.
It’s fake. You don’t have any clue about European Liberalism. European Liberalism means an open society.Open for immigration of skilled workers, open for foreign investments, open for same sex marriage, separation of church and state. The Yellowtards stand for the opposite.
As Stefan said, the word ‘liberalism’ is today applied to attitudes that are anything but liberal, especially in the US. Today’s liberals are a whining bunch of overprivileged, under-educated children who think the world owes them something, that they should be allowed to do what they like without regard for society at large, and that everything that’s wrong with their lives is the fault of some mythical oppressor. It’s not hard to see why this brand of “liberalism” has caught on bigstyle in the Philippines.
I don’t think the obsession with whiteness has anything to do with white Westerners. It’s been part of Asian culture for centuries: people with pale skin were the masters of the house, who sat indoors being waited on by brown servants (i.e., people who worked in the outdoors most of the time). Since Filipinos aspire, above all else, to lord it over others and to live in luxury without ever lifting a finger, they naturally identify with this brand of ‘whiteness’ as an ideal.
The beauty of a woman is not in a facial mole,but true beauty in a Woman is reflected in her soul. It is the caring that she lovingly gives, the passion that she knows.
I’ll I’ll bet it’s her perceived beauty, not the depth of her soul, that compels you to ask her for a date. Think about it: how do you know what this girl is made of until you spend considerable time with her? And why would you ask her on a romantic date, if you’re not physically attracted to her?
I dont know how old you are but pls imagine, you have to spend the next 60 years living & sleeping with a female who looks and is (very) ugly on the outside and beautiful on the inside. I think I will pass.
That would be the most miserable 60 years of my life.
The European white people, go to sun bathing, to have a Sun Tan, or a brownish (kayumangi) color on their skins. The Filipinos, who have a natural “Sun Tan” (kayumangi) skin color; spend a lot of money, to have a white skin color.
The business of Dr. Bello of skin whitening, is very profitable. Her business of nose sharpening is also a profitable business.
We are a country, who had been colonized by foreigners, mostly white people. We were taught and inculcated in our mindsets, that the white race is far superior than the brown race.
Instead of improving our minds; we intend to change our appearance as “white people”. You can read this mindset in the character, that Dr. Jose Rizal portrayed in his novel: “Noli Me Tangere”. There is a character there of a Donya Victorina; who is an Indio, like the rest of us. However, she intends to imitate the Spanish colonizers. She used an umbrella ,a lot to prevent her skin from being burned by the sun, and becoming brown.
Physical features do not matter. It is what is in your brain, that matter. It is your accomplishments in life, that matter
No matter how you look like; if you accomplish your goals; and make a difference to society. That is where it counts. We have been independent for many years already. However, our colonial mentality hangover, is still there; and we love to keep it.
I agree with most of what you said except for the part on Dr. Jose Rizal; he, too, was influenced by the superiority of the Spanish and Caucasian race, by pursuing his education in Madrid and marrying a fair skin, Irish girl, respectively. Dr. Rizal was an epitome of aristocracy that Filipinos could relate to and wished to fashion themselves after; and perhaps one of the underlying reasons why he was chosen to be the country’s premier national hero, besides being a prolific writer that supposedly woke up the consciouness of an entire nation to the atrocities of the Spanish..
And beware there are so many FAKE Whitening products that are available on the market today both online & the bangketas. There’s a side effect on it, and what’s its side effect when you’ll use them? Besides it causes skin blemishes or allergic reactions to it, it’ll also causes a damage to your brain in which they contain mercury to their products: https://articles.mercola.com/sites/articles/archive/2007/07/17/how-mercury-damages-your-brain.aspx
Imagine, if Filipino people will try to use those FAKE Whitening products to their skin & that toxic chemical will spread to their brain, then the Filipino “bobo (idiot)” mentality will become much worst than we expected. 😀